This Privacy Policy describes how your Personal Data is collected, used and disclosed to others when you visit https://gelweapons.co.uk/ (the “Site”) or purchase anything from it. What personal data we collect When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and certain cookies installed on your device. In addition, as you browse the Site, we collect data about the individual web pages or products you view, the websites or search terms that brought you to the Site, and information about your interaction with the Site. We refer to this automatically collected data as “Device Data”. We collect Device Data using the following technologies: – “Cookies” are data files placed on your device or computer that often contain an anonymous unique id. For more information about cookies and how to disable them, please visit: http://www.allaboutcookies.org. – “Log files” track actions on the Site and collect data including your IP address, browser type, internet service provider, pages from which you are sent to the Site and where the Site sends you, and date and time indications. – “Web beacons”, “tags” and “pixels” are electronic files used to record data about your use of the Site. When you make or attempt to make a purchase on the Site, we collect certain information from you including your name, billing address, delivery address, payment details (including credit card numbers), email address and telephone number. We refer to this data as “Order Data”. When we refer to “Personal Data” in this Privacy Policy, we mean both Device Data and Order Data. How we use your personal data We generally use the Order Data we collect to process orders placed through the Site (including processing your payment details, preparing for shipment, and providing invoices and/or order confirmations). We additionally use this Order Data to: communicate with you; monitor orders for potential risks or fraud; and send you information and advertisements about our products or services, according to your indicated preferences. We use the Device Data collected (particularly your IP address) to monitor for potential risks and fraud, and more generally to improve and optimise our Site (for example, by generating analytics on how our customers navigate the Site and to assess the success of our marketing and advertising campaigns). We provide your Personal Data to third parties who help us use your Personal Data as described above. In addition, we use Google Analytics to understand how our customers use the Site. You can learn more about how Google uses your Personal Data on the https://policies.google.com/privacy?hl=nl page. You can also opt out of the use of Google Analytics on the https://tools.google.com/dlpage/gaoptout page. We may also provide your Personal Data to comply with applicable laws and regulations, to comply with a subpoena, search warrant or other legally valid information request we receive, or to otherwise protect our rights. Behavioural advertising As described above, we use your Personal Data to send you targeted advertisements or marketing messages that may match your interests. For more information on how targeted ads work, please visit the Network Advertising Initiative (“NAI”) information page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. Do not track A “Do Not Track” signal from your browser does not cause us to treat data collection and use differently. Your rights If you live in Europe, you have the right to access the Personal Data we hold about you and to request that your Personal Data be rectified, updated or deleted. If you wish to exercise these rights, please contact us using the contact details provided below. In addition, if you live in the EU, please note that we process your Personal Data for the performance of agreements we have with you (e.g. if you order something through the website) or to pursue our legitimate interests listed above. Please note that your Personal Data may be transferred to countries outside Europe, including to Canada and the United States. Retention periods When you place an order through the Site, we will retain your Order Details until you ask us to delete them. Changes This Privacy Policy may be updated from time to time, for example because we change how we handle data or for other operational reasons or as required by laws or regulations. Contact us If you would like to know more about how we handle privacy or if you have any questions or would like to make a complaint, please email [email protected].